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Former Entraction CEO rolling out comparable product after years of preparation and legal advice.
The former chief executive of Entraction has insisted that Full Tilt Poker’s (FTP) patent on Rush Poker was never enforceable, despite the operator’s suggestions to the contrary.
Per Hildebrand is targeting both online and terminal operators with his InstaDeal Poker Network, after drawing on legal opinions that Rush Poker itself did not meet the necessary criteria required for a patent to be granted.
Speaking of FTP’s prior claims that it held “IP rights” to Rush Poker and: “Full Tilt Poker, its Affiliates and/or its Parent Company will take vigorous legal action against any infringement of their patent rights,” Hildebrand explains that the legal feedback towards the initial patent applications was "fairly negative, even from the start, as FTP only met one of the three criteria required to be granted a patent.”
“From that time on we were confident they were never going to get a patent for it and so we felt it was safe to start moving forward with InstaDeal,” he added.
Hildebrand describes the 10-year patent application process as “ridiculous considering how quickly today’s market is moving,” but is equally appreciative of the deterrent provided by Full Tilt’s warnings in terms of getting his product to market before his rivals.
“We are a small company that has developed a great product so we’re happy with others thinking the FTP patent applied for so long,” he explained.
“PokerStars has suggested launching something similar and no one really knows what they’re up to but we gather that they’re looking into the legals. In all honesty I’m a little surprised that they haven’t launched anything yet,” he added.
Full Tilt launched its first Rush Poker client for the Android in January 2010, and Hildebrand concurs that the mobile arena suits speed-style poker like InstaDeal, Rush Poker, and any other similar variant launched by a competitor.
“We started looking at Rush Poker before the smartphone market was so big and at that time we were targeting terminals for after we’d build up liquidity through online operators.
“Now we think mobile suits us well, and we think we have a very good solution there as it works without going through the app store. It might not be operable in more than one table at a time on mobile but for rush players that’s often enough.” he added, suggesting that “The growth of mobile might be what encourages other companies to decide to make their entry quickly.”
The next target for InstaDeal is online operators in dot.com and regulated markets, but terminals may come back into the equation in the latter.
“Of course, I am a little concerned about the appeal in regulated markets in terms of liquidity and ring-fenced player bases, but in the future that shouldn’t be an issue as we can offer the product in terminals – InstaDeal offered in totems in Italy are something we’re working on for example,” he added.
The former chief executive of Entraction has insisted that Full Tilt Poker’s (FTP) patent on Rush Poker was never enforceable, despite the operator’s suggestions to the contrary.
Per Hildebrand is targeting both online and terminal operators with his InstaDeal Poker Network, after drawing on legal opinions that Rush Poker itself did not meet the necessary criteria required for a patent to be granted.
Speaking of FTP’s prior claims that it held “IP rights” to Rush Poker and: “Full Tilt Poker, its Affiliates and/or its Parent Company will take vigorous legal action against any infringement of their patent rights,” Hildebrand explains that the legal feedback towards the initial patent applications was "fairly negative, even from the start, as FTP only met one of the three criteria required to be granted a patent.”
“From that time on we were confident they were never going to get a patent for it and so we felt it was safe to start moving forward with InstaDeal,” he added.
Hildebrand describes the 10-year patent application process as “ridiculous considering how quickly today’s market is moving,” but is equally appreciative of the deterrent provided by Full Tilt’s warnings in terms of getting his product to market before his rivals.
“We are a small company that has developed a great product so we’re happy with others thinking the FTP patent applied for so long,” he explained.
“PokerStars has suggested launching something similar and no one really knows what they’re up to but we gather that they’re looking into the legals. In all honesty I’m a little surprised that they haven’t launched anything yet,” he added.
Full Tilt launched its first Rush Poker client for the Android in January 2010, and Hildebrand concurs that the mobile arena suits speed-style poker like InstaDeal, Rush Poker, and any other similar variant launched by a competitor.
“We started looking at Rush Poker before the smartphone market was so big and at that time we were targeting terminals for after we’d build up liquidity through online operators.
“Now we think mobile suits us well, and we think we have a very good solution there as it works without going through the app store. It might not be operable in more than one table at a time on mobile but for rush players that’s often enough.” he added, suggesting that “The growth of mobile might be what encourages other companies to decide to make their entry quickly.”
The next target for InstaDeal is online operators in dot.com and regulated markets, but terminals may come back into the equation in the latter.
“Of course, I am a little concerned about the appeal in regulated markets in terms of liquidity and ring-fenced player bases, but in the future that shouldn’t be an issue as we can offer the product in terminals – InstaDeal offered in totems in Italy are something we’re working on for example,” he added.